#artificial_intelligence    #customisation    #underwear

THE CHALLENGE

8 out of 10 women continue to shop and wear ill-fitting bras. The lack of accurate fitting services and the substantial shift in online bra shopping induces sizing anxiety in consumers. This problem translates to high return-rates and low repeat-purchase, deteriorating retailers’ performance.

THE SOLUTION

Brarista is a personal bra-fitting assistant for every woman. Their app offers an automated, personal and secure online bra-fitting experience as a B2B2C solution. The automated AI-enabled bra-fitting software allows users to self-measure and shop for the correct bra fit using digital cameras.

Based in UK, Croydon

From 2019

Founders: Bella Trang Ngo and Prashant Aparajeya

Team Members: 3

DeFINE Mentoring Lead Supervisor:

Chitra Buckley, University of the Arts, London College of Fashion